The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)
This episode explores an unconventional approach to goal setting for e-commerce founders, focusing on the limitations of traditional methods and offering the OKR (Objectives and Key Results) framework as a solution. Against the backdrop of the common New Year's resolution failure rate, the discussion highlights the problem of entrepreneurs spreading themselves too thin, pursuing numerous shiny objects instead of focusing on key priorities. More significantly, the conversation delves into the financial aspects of goal setting, emphasizing the importance of understanding the "black box" between revenue and net profit. For instance, the guest, Nate Littlewood, advocates for identifying profit-enhancing opportunities within cost of goods sold, marketing, and overhead, then prioritizing based on the founder's skill set and available resources. This approach emphasizes maximizing the return on the founder's most valuable resource: their time. The episode concludes by introducing Nate's services, including one-on-one consulting and accessible online courses, designed to help e-commerce founders improve their financial understanding and achieve sustainable growth. This reflects an emerging industry pattern of providing specialized support to early-stage businesses navigating the complexities of finance and goal setting.
