This episode explores whether starting a podcast in today's saturated market is still worthwhile. Against the backdrop of a million existing podcasts and surprisingly low download thresholds for top rankings (even within niches), the hosts debate the viability of podcasting. More significantly, the discussion pivots to the role of YouTube and TikTok as discovery engines for podcasts, highlighting how short clips or excerpts can drive listenership. For instance, the hosts discuss how easily accessible editing tools and the use of timestamps during recording can simplify the creation of engaging short-form content for these platforms. In contrast, the challenge of creating compelling hooks for unknown podcasters is acknowledged. The hosts also weigh the benefits of podcasting in terms of networking and building a loyal audience, citing examples of successful podcasters and the impact on their businesses. Ultimately, while acknowledging the increased effort required for podcast promotion, the hosts conclude that leveraging video platforms like YouTube and TikTok can significantly enhance a podcast's reach and success.
