This podcast episode interviews Jess Jacobs, CMO of MDVIP, about "Brandformance" marketing—a strategy integrating brand and direct response (DR) marketing to achieve measurable business results. The discussion explores the common pitfalls of a siloed brand vs. DR approach, highlighting the need for a growth-oriented mindset across marketing teams. Jacobs emphasizes the importance of layered measurement frameworks, using channel-level visibility and optimization rather than complex, monolithic models. She advises aspiring marketers to develop a versatile skillset and propose incremental changes within their current roles to gain experience in brandformance. The interview concludes with contact information for Jess Jacobs and a mention of open positions at MDVIP.
