A beginner's guide to starting and growing a newsletter

This podcast episode focuses on how to start a newsletter, specifically addressing the technical setup and content creation aspects. The host interviews a client who seeks guidance on launching a newsletter, covering essential tools (email service providers like ConvertKit), simplifying the technical process (using templates and automation), and building an initial subscriber base (leveraging existing contacts and online communities). The discussion emphasizes the importance of providing valuable content and focusing on the desired outcome (e.g., client acquisition) rather than solely on subscriber numbers. The guest learns practical strategies for content creation, including repurposing existing materials and focusing on the end result for the reader.