This podcast interviews the co-CEOs of Leuchtturm1917, a 108-year-old German stationery company, about their success and longevity in the digital age. The conversation covers their transition from stamp albums to notebooks, their decision to remain a family-owned private company, and their strategies for maintaining relevance with younger generations. A key takeaway is the co-CEOs' belief that the increasing digitalization of life has paradoxically increased the demand for analog experiences, such as writing in notebooks. The discussion also highlights Leuchtturm1917's commitment to product quality, innovation (e.g., the rotary pen, dotted notebooks), and responding to customer needs. Listeners gain insights into the strategies of a successful, long-standing brand navigating a rapidly changing market.
