Decoding Amazon's Playbook: A Former 10-year Executive, Andrea Leigh's, Guide to Winning on the Platform

This podcast interviews Andrea Leigh, an e-commerce expert and former Amazon senior executive, about succeeding on Amazon and other marketplaces in an AI-driven world. The conversation covers key success factors (agility, data-driven decision-making, strong fundamentals), the changing competitive landscape, and the impact of AI on retail media networks. Leigh emphasizes the importance of adapting to Amazon's evolving algorithms and leveraging direct-to-consumer websites for AI crawlers. A key takeaway is that brands should focus on foundational elements like profitability and inventory before implementing advanced strategies. The interview also includes anecdotes from Leigh's time at Amazon, illustrating the company's culture and rapid growth.