How to Start a SaaS Business From Scratch

In this monologue podcast, Dan Martell outlines a seven-step process for building a SaaS business from scratch. He emphasizes starting with identifying a real problem by consulting or observing frustrations, then creating a clickable prototype to validate the solution with potential users. He advises getting early adopters to pay upfront to validate the product before building a Minimum Viable Product (MVP) within a three-month timeframe. The importance of collecting customer feedback to iterate on the product, generating demand through partnerships, and finding a unique growth hack to acquire customers are also discussed. Martell cautions against giving away equity too early and stresses the need for creativity in finding unconventional ways to reach the target audience.