Why You NEED to Start a YouTube Channel After 40 | It's Easier Than You Think! - 825 | Build Your Tribe | Grow Your Business with Social Media | Podwise
This episode explores the potential of YouTube as a platform for creators over 40. Against the backdrop of challenges faced by older demographics on other social media platforms like Instagram and TikTok, where short-form content and highly produced videos dominate, the speaker argues that YouTube offers a unique opportunity. More significantly, the speaker highlights the demand for longer-form, authentic content from an older audience who crave genuine connection and relatable experiences. For instance, the speaker contrasts the often-inauthentic personas presented on platforms like TikTok with the desire for realness and authenticity on YouTube. The speaker shares their personal experience of transitioning to a more authentic approach on their YouTube channel, resulting in increased viewership and monetization success. This demonstrates the emerging industry pattern of older creators finding success by embracing their genuine selves and connecting with a like-minded audience on YouTube, suggesting a shift towards authenticity and longer-form content consumption.
