This episode explores the application of Motivational Enhancement Therapy (MET) and the Checkup Model in various clinical settings, focusing on the crucial role of personalized feedback. Against the backdrop of traditional assessment data often remaining solely within the clinician's purview, MET distinguishes itself by actively sharing this information with the client. More significantly, the delivery method emphasizes conversational engagement, inviting client reactions and interpretations rather than simply presenting "truths." For instance, in substance use interventions, normative data—comparing a client's behavior to national or local averages—is presented to stimulate discussion, not to judge. The discussion then pivots to the application of MET in treating PTSD in military personnel, highlighting the unique challenges and adaptations needed in feedback delivery. In contrast to substance use, where self-change or engagement in formal treatment are both positive outcomes, the goal with PTSD is primarily to motivate engagement in evidence-based care. The Checkup Model, encompassing advertising campaigns to reach non-treatment seekers, low-barrier interventions, and brief MET sessions, is presented as a crucial strategy for overcoming stigma and fear associated with seeking help. The episode concludes by emphasizing the importance of affirmation and identifying client strengths, fostering autonomy, and ultimately empowering individuals to make informed decisions about their own well-being. This approach has shown significant positive outcomes in various studies, demonstrating the effectiveness of brief, client-centered interventions in promoting lasting change. What this means for practitioners is a shift towards curiosity and a focus on the client's inherent strengths and values, rather than imposing solutions.