This podcast features an interview with Josh Reeves, co-founder and CEO of Gusto, a payroll and HR software company. The conversation traces Gusto's journey from its initial, unsuccessful idea (an expert advice platform) to its pivot to payroll software, highlighting the challenges and decisions involved in this process. Reeves shares insights into securing a large seed round despite not having a fully launched product, emphasizing the importance of focusing on a deeply resonant problem and building a strong team. He also discusses Gusto's unique approach to product design, aiming for a balance of warmth and efficiency, and offers advice for aspiring founders on navigating competition and building long-term relationships. The interview concludes with Reeves' vision for Gusto's future, focusing on increasing the success rate of new businesses.
