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口碑佳人气旺，宜家为何仍要关闭城市小店？ | 声动早咖啡 | Podwise
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06 Aug 2023
16m
口碑佳人气旺，宜家为何仍要关闭城市小店？
声动早咖啡
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宜家尝试在城中心开设小型门店，但由于店铺面积有限、竞争激烈等原因，门店接连关闭。宜家还在财报中披露了服务与软件业务新增用户，每日优鲜宣布融资转型数字营销服务商。面对线上线下运营的挑战，宜家尝试了多种转型计划，包括开设小型门店和推出汇聚中心模式，以适应市场变化，提升盈利水平。
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