In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation.

He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming.

The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ömer Yakabagi⁠

https://www.linkedin.com/in/omerya/

Podcast:

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Chapters

00:00 The Human-Centric Approach to Mobile Gaming

06:01 Challenges in the Mobile Gaming Industry

13:13 Rekindling Creativity and Joy in Gaming

20:05 The Future of Mobile Gaming: A Call to Action

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Mobile gaming should prioritize creativity and fun.

The industry faces challenges due to aggressive startup culture.

Work-life balance is essential for developers and marketers.

Creativity is often stifled by revenue-focused pressures.

Human connection is vital in gaming experiences.

Industry events foster community and collaboration.

Investing in well-being can enhance creativity.

We need to celebrate the joy of gaming.

The focus should shift back to storytelling in marketing.

Support and connection within the industry are crucial.

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Please share feedback and comments - matej@lancaric.me

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Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi

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two & a half gamers