This episode explores the landscape of Amazon seller events, focusing on the upcoming Prosper Show and other industry gatherings. Against the backdrop of a busy conference season, host Danny McMillan interviews Kevin King, a prominent figure in the Amazon seller community, about his extensive event schedule. More significantly, the conversation delves into the evolving nature of these events, highlighting the shift from extravagant aggregator parties to a more focused, niche approach. For instance, Kevin discusses his involvement in the MDS Inspire event and various satellite parties surrounding Prosper, emphasizing the networking opportunities and the value proposition for attendees. As the discussion pivoted to Kevin's own events, like BDSS and Elevate 360, he stressed the importance of expanding beyond the Amazon-centric ecosystem to incorporate broader marketing strategies. This is further exemplified by his upcoming Iceland event, which features speakers from diverse marketing backgrounds. Finally, the conversation touches upon the increasing role of AI in Amazon selling and the need for sellers to adapt to these technological advancements, concluding with insights into how the industry is evolving and the importance of adapting to new technologies and networking strategies.