This eCommerce Fuel podcast episode interviews Sonia Roselli, owner of Sonia Roselli Beauty, about her brand's rebranding, her exploration of alternative marketing platforms (Substack, BlueSky), and her experience working with Japanese suppliers. The conversation covers the challenges and benefits of personal branding, the limitations of traditional social media, and the advantages of Substack for building a loyal audience through email marketing. Roselli highlights the importance of storytelling in branding and shares her preference for quality over quantity in content creation. Listeners gain insights into alternative marketing strategies, the realities of personal branding, and the potential of community-focused platforms like Substack and BlueSky. The episode concludes with advice on building effective outsourced teams and reflections on the joys and challenges of parenthood.
