284 – Data is Your Friend – How to Read Amazon Data without Overwhelm

This episode explores the challenges and solutions related to price tanking for Amazon FBA sellers. Against the backdrop of the common frustration of new sellers facing plummeting prices due to increased competition, the hosts, Stephen and Rebecca Smotherman, introduce Keepa, a data analysis tool, as a solution. More significantly, they highlight how understanding supply and demand dynamics is crucial to avoid this issue; for instance, sourcing clearance items widely available nationwide increases supply, leading to price drops. The hosts emphasize the importance of data-driven decision-making, contrasting it with relying on hope or guesswork. They then promote their Keepa course and Full-Time FBA coaching program, offering resources to master the tool and avoid price tanking. This means for Amazon sellers that proactive data analysis, using tools like Keepa, is essential for long-term success and profitability, moving beyond beginner pitfalls.