How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383)
This episode explores the concept of composable commerce as a solution for future-proofing e-commerce strategies. Against the backdrop of rapidly changing e-commerce landscapes, the discussion highlights the limitations of traditional all-in-one platforms and the flexibility offered by composable architectures. More significantly, the interview delves into the differences between headless and composable commerce, emphasizing that composable allows businesses to select best-of-breed solutions in a piecemeal fashion, unlike the all-or-nothing approach of many headless platforms. For instance, a company could integrate only the order management system or the search functionality from a composable platform into their existing infrastructure. The conversation further emphasizes the importance of well-architected APIs for enhancing customer experience and enabling innovative shopping experiences across various platforms, such as smart TVs. Finally, the discussion touches upon the role of AI in optimizing promotions and the need for a collaborative approach between business and technical teams when implementing composable commerce solutions. What this means for businesses is the ability to incrementally innovate, reduce costs, and adapt to evolving market demands without the need for complete platform overhauls.
