Hangout SPECIAL - Tony Sousa, Founder at Sousa Consulting

In this episode of The Multifamily Hangout, Tony Sousa discusses his new consulting venture, Sousa Consulting, which focuses on brand, operations, and new development within the multifamily industry. He emphasizes the importance of personal and corporate branding, especially in the current attention economy, and how companies can leverage social media platforms like LinkedIn to connect with their audience. Tony also touches on influencer marketing, the alignment of personal and corporate brands, and the significance of supporting and highlighting talented individuals within an organization. He addresses tough industry conversations, the role of AI in content creation, and the brutal truth about understanding the audience in marketing. Tony underscores the value of transparency, authenticity, and consistency in building trust and leaves listeners with advice on finding their unique value proposition and embracing their true selves.