This episode explores the evolution and challenges of building truly agentic AI products for B2B sales and marketing. The discussion begins by defining "agentic" products as those capable of planning, reasoning, and learning, contrasting them with simpler rule-based systems. Against this backdrop, the guest details 11x's two products, Alice (an AI SDR) and Mike (a voice agent), highlighting their use of various AI models and third-party integrations to automate lead generation and outreach. More significantly, the conversation delves into the rapid advancements in AI models and the company's decision to completely rebuild its products to leverage these innovations, despite the challenges of migrating existing customers. For instance, the guest discusses the difficulties of balancing rapid iteration with maintaining customer outcomes, especially in the context of subjective tasks like content generation. The episode concludes by emphasizing the importance of design in user experience, the need for a fast-moving and adaptable team, and the evolving role of AI in sales and marketing, suggesting that companies must embrace change and prioritize customer results to succeed in this rapidly evolving landscape.
