This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.

In this episode, we dive deep into how a small Vietnamese studio is scaling up Screwdom 3D into a $3.6M/month beast, powered by killer rewarded ads, smart boosters, and wildly satisfying 3D physics. Think Screw Jam meets Pinout Master meets genius-level iteration.

💥 Learn how the game blends deep engagement with hypercasual roots

📈 See why it's converting on both IAP and ad revenue (40/60 split!)

🧠 Understand why this game is a new benchmark for hybrid casuals

😂 Plus: shower jokes, physics-wiggles, garlic confusion, and we almost lose it mid-episode

👀 Don't just watch – share this with your game dev crew, UA team, and monetization leads.

📣 COMMENT your thoughts. Smash that LIKE. And SUBSCRIBE for more brutally honest breakdowns.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast: https://youtu.be/soVUNLWxNf4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction

02:24 Overview of Screwdom and Its Development

04:20 Growth of Vietnamese Game Dev & Studios

07:26 Screwdom's Performance and Revenue Insights

10:25 Gameplay Mechanics and Features of Screwdom

13:22 User Experience and Game Design Elements

16:22 Monetization Strategies and Ad Integration

19:21 Future Prospects and Industry Trends

20:27 Quality and Adaptation in Game Development

20:54 Revenue Insights: IAP and Ad Revenue

22:24 Scaling and User Acquisition Strategies

23:25 Creative Strategies in User Acquisition

25:21 Market Trends and Game Mechanics

27:27 User Engagement and Retention Strategies

30:25 The Role of Social Media in Game Marketing

32:24 Audience Dynamics in Mobile Gaming

34:24 Challenges in User Acquisition and Analytics

37:24 Final Thoughts on Game Development and Marketing

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Vietnam's game dev industry is rapidly growing, especially in IAP revenues.

Screwdom is an iteration of previous games, showcasing improved mechanics.

The game utilizes 3D elements effectively, enhancing gameplay.

User engagement is crucial, with long levels and no timers.

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

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two & a half gamers