Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.

Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/

🔥 Join the Lunch with Norm Newsletter https://LWN.news

________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE.

🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/

______________________________________

Timestamps

00:00 Intro

02:34 Welcome Elizabeth

06:23 Scaling Strategies

10:31 Optimizing Ad Spend

17:04 Advice for New Amazon Sellers

19:58 Low Bid Strategies

21:33 Leveraging Auto Campaigns

23:28 Advertising Insights and Coaching

30:21 Optimizing PPC

34:18 Effective Bid and Keyword Management

36:32 Final Thoughts

You're Scaling Your Amazon Ads Wrong - Here's How to Fix It

Lunch With Norm - The eCommerce & Amazon FBA Podcast