This episode explores the impact of tariffs and evolving global trade dynamics on businesses, particularly within the shipping and logistics industry. Against the backdrop of rising tariffs on goods from China, and subsequently Mexico and Canada, Ryan Petersen, CEO of Flexport, discusses the challenges businesses face in adapting to this volatile environment. More significantly, the conversation delves into the practical implications for companies, highlighting how unforeseen duty increases disrupt financial forecasts and necessitate a scramble to re-evaluate product valuations and supply chains. For instance, the unexpected ban by the Mexican government on the importation of goods used in e-commerce fulfillment caused significant disruption, forcing companies to rapidly adapt their strategies. As the discussion pivoted to solutions, Petersen emphasizes the growing importance of trade advisory services and the development of AI-powered tools to navigate complex customs regulations and optimize supply chain efficiency. In contrast to the challenges, Petersen highlights Flexport's strategic response, including expanding its trade advisory team and developing software solutions for customs compliance and freight auditing. Ultimately, this episode underscores the need for businesses to be agile and adaptive in the face of unpredictable trade policies, while also revealing emerging industry patterns reflected in the increasing adoption of AI-driven solutions for logistics management.