People like your content. Now what????

This episode explores the challenges and strategies for aligning podcast content with business goals, specifically focusing on leveraging a podcast to attract and convert clients. Matt Zeigler, a managing director at SunPoint Investments, discusses his podcast "Just Press Record," initially created as a creative outlet, and how he's now seeking to define its target audience and grow its reach. Against this backdrop, Josh Spector, the host, highlights the common dilemma of creators who begin projects out of passion and later seek to monetize them, suggesting that clarifying the podcast's purpose and defining success metrics are crucial. More significantly, the conversation delves into how Matt's podcast indirectly mirrors his client work, connecting people and ideas across industries, leading to unexpected business opportunities. For instance, the discussion reveals how the podcast's name and format might be inadvertently obscuring its true value proposition. As the discussion pivoted to growth strategies, the hosts explored various options, including creating a community, offering matchmaking services, or developing educational resources. Ultimately, the episode emphasizes the importance of targeted growth, focusing on attracting the right audience rather than solely aiming for large numbers, and suggests that a podcast can serve as a powerful conversion mechanism, showcasing skills and expertise to existing networks.