586: AI Just Replaced Your Entire Marketing And Graphic Design Team. Here’s What’s Happening | The My Wife Quit Her Job Podcast With Steve Chou | Podwise
This episode explores the disruptive impact of recent AI image generation advancements from OpenAI and Google on marketing agencies, graphic design, and e-commerce. The hosts discuss their excitement and concerns regarding the technology, noting the potential for cost reduction in graphic design but also the threat to graphic designers' livelihoods. More significantly, the conversation delves into the practical applications of AI image generation, with examples of using ChatGPT to create Facebook ads by emulating existing styles and incorporating specific brand elements. For instance, one host describes successfully using AI to generate ads that incorporated logos from publications where their products had been featured. However, the discussion also highlights the limitations of AI, such as its current slow processing speed and the need for user expertise to generate high-quality outputs; poor prompts result in poor outputs. Against this backdrop, the hosts debate the long-term implications for various creative industries, considering the potential for job displacement and the eventual need for new forms of innovation as AI matures. What this means for the future of creative work is a central theme, with the hosts predicting a pendulum swing between disruption and adaptation as the technology evolves and the value of human creativity is redefined.
