The year was 2015, but for Jeff Laborde, a seasoned finance leader kicking off his second C-suite tour of duty, it seemed as though the conference room that he had just entered had transported him back to 2005—or was it 1995?

Across the way, an executive who had noticed Laborde’s presence stopped the meeting and queried: “Jeff, what are you doing here? Why are you in my meeting?”

Caught by surprise and somewhat tongue-tied, Laborde recalls, he registered a less than articulate response to the question that had quickly swallowed up the room’s attention.

Having only recently joined the company as CFO, Laborde was seeking to sit in on a number of meetings in order to better understand how the company operated. Given that this particular gathering had been expected to discuss go-to-market priorities for the upcoming quarter, Laborde had made it his business to attend.

“I was only following my instincts, and it came as a shock to me to find their swim lanes so impervious to being swapped or crossed,” continues Laborde, who adds that the experience highlighted for him the importance of fully understanding a role’s limitations before accepting an appointment.

It wouldn’t be long, though, before Laborde’s career transported him back to 2015. “I realized that I wouldn’t be happy in the strict silo of finance without understanding what’s around the corner,” he remembers.

Still, Laborde tells us, finance leaders who expect to cross lanes and enter different operational areas of the business must always be approachable, while at the same time being prepared to experience what he refers to as “Oh crap!” moments.

He doesn’t provide us with much further detail here, but we assume that such instances involve developments that are perceived to put the operations of the business at significant risk. Nonetheless, Laborde’s advisory is less about managing risk per se and more about serving as a reminder to finance leaders to be mindful of the nature of their response to crisis.

“Stay calm, get your facts straight, don’t overreact—and just know that these moments are going to come,” emphasizes Laborde, who characterizes such moments as the status quo for CFOs who make looking around corners a priority.

For those finance leaders who do not, Laborde tell us, time travel remains a viable option.

He observes: “You shouldn’t assume that you’ll be welcome within core areas of the business. There are some CEOs and ownership structures that don’t expect or want the CFO to go there.” –Jack Sweeney

931: Changing Swim Lanes | Jeff Laborde, CFO, JAGGAER

CFO THOUGHT LEADER