In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The host Kiri Masters shares her firsthand experience purchasing from the footwear brand, Rothy's, highlighting the seamless yet basic interface. Insights are provided into Amazon's potential strategies, including addressing possible PII concerns and the broader implications for brands. The episode also touches on how Amazon can leverage consumer data for advertising and its broader AI initiatives.

Kiri's Forbes article explaining Amazon's Buy for me in detail: https://www.forbes.com/sites/kirimasters/2025/04/08/amazon-buy-for-me-is-the-latest-entrant-in-the-ai-shopping-agent-race/

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CHAPTERS:

(00:00) About Today's Topic

(00:24) About the Show
(00:45) Introduction to Amazon's New AI Shopping Experience
(01:45) How 'Buy for Me' Works
(02:11) My Experience with Rothy's
(04:07) User Experience and Observations
(06:05) Privacy and Security Concerns
(06:52) Implications for Brands
(09:04) Amazon's Data Strategy
(10:26) Future of AI in Retail
(11:33) Conclusion and Call to Action
(11:50) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

I Tested Amazon's AI Shopping Agent That Buys From Other Websites

Retail Media Breakfast Club