This episode explores the process of conducting product research for private label selling on Amazon, specifically targeting the UK market. The speaker, a seven-figure Amazon seller, emphasizes the critical role of thorough product research, highlighting that even excellent branding is ineffective without a desirable product. He outlines five key factors for successful product selection: low competition, high search volume, small and lightweight products, a price point between £15-£35, and a profit margin of at least 25%. More significantly, the speaker demonstrates how to use AMZScout software to filter Amazon product listings based on these criteria, providing a step-by-step tutorial. For instance, he shows how to select specific categories, set price and review limits, and identify suppliers on Alibaba. The process culminates in a profit calculation using AMZScout, illustrating the potential profitability of a chosen product. Ultimately, this episode provides a practical guide for aspiring Amazon sellers, emphasizing the importance of finding unique, evergreen products to avoid the pitfalls of high competition and low profit margins. This approach, the speaker argues, can lead to sustainable growth and scalability within the Amazon marketplace.
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