In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform, and Per Sandell, Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss:

The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon;
The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week;
How Spotify is bringing generative AI to audio;
How performance advertisers use Spotify's advertising platform;
The options for targeting on Spotify's platform;
What role Spotify sees its ad exchange playing in the programmatic ecosystem;
How Spotify plans to eventually automate ad placements and insertions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Mobile Dev Memo Podcast