This episode explores strategies for navigating economic uncertainty in e-commerce and investing. Against the backdrop of current market volatility, the speaker emphasizes the importance of doubling down on proven business habits like customer service and building a premium brand rather than reinventing strategies. More significantly, the speaker details his approach to handling price hikes and tariffs, including renegotiating supplier terms and turning price increases into promotional opportunities. For instance, he shares a story illustrating the benefits of negotiating long-term deals during uncertain times. His investment strategy involves consistent contributions to index funds and selectively purchasing undervalued stocks from a pre-selected watchlist, prioritizing long-term growth over short-term market fluctuations. This approach reflects a focus on controlling what is manageable while accepting the unpredictability of external factors. Ultimately, the speaker advocates for developing robust, long-term plans for both business and investment, allowing for consistent progress regardless of market conditions.