This episode explores the common pitfalls Amazon sellers face regarding listing suspensions and brand registry issues, particularly in light of increased AI usage by Amazon. Host Vincenzo Toscano interviews Leah McHugh, an expert from Ecomcrease, a top consultancy agency specializing in Amazon appeals. Against the backdrop of rising AI-driven errors in Amazon's systems, Leah highlights the frequent problem of sellers unknowingly listing products that violate Amazon's policies or local regulations, even if legally compliant in their origin country. More significantly, she emphasizes the crucial distinction between submitting a plan of action (admitting guilt) and a simple dispute when Amazon doesn't explicitly request a plan of action; submitting the wrong type of response can hinder reinstatement. For instance, Leah details a case where sellers received fake lab tests from suppliers, leading to suspensions. The discussion further covers image compliance issues, where even seemingly innocuous details like another brand's trademark in a product image can lead to listing takedowns. Finally, Leah advises against using AI for Amazon communications, emphasizing the need for accurate and specific information tailored to each unique situation, concluding that proactive compliance checks and understanding Amazon's policies are crucial for avoiding costly mistakes.
