This episode explores the new "Memory" feature recently rolled out by OpenAI for ChatGPT, analyzing its potential impact on the company's revenue, competitive advantage, and user experience. Against the backdrop of increasing competition from AI companies like XAI (Grok), the speaker argues that this memory function, which allows ChatGPT to access and utilize past conversation history, represents a significant competitive moat. More significantly, the speaker demonstrates how the feature works, showing how ChatGPT can recall previous discussions and tailor responses accordingly; for instance, suggesting business ideas based on past conversations. The integration of user history into responses is highlighted as a key differentiator from competitors, potentially attracting users who migrated to alternative platforms. While acknowledging privacy concerns and the initial rollout to paid users, the speaker ultimately concludes that this feature is a powerful tool for OpenAI to retain and regain market share in the rapidly evolving AI landscape, potentially impacting the future trajectory of the industry.