In this episode, Spenser (co-founder & CEO of Amplitude) shares how a failed AI voice assistant led to one of the most widely used product analytics platforms in the world.

Plus a full live demo of Amplitude’s latest AI, session replay, and experimentation features!

Brought to you by:

WorkOS: Your App, Enterprise Ready

Amplitude: Try their 2-minute assessment of your company’s digital maturity

Product Faculty: Get $500 off the AI PM certification with code AAKASH25

In this episode:

Preview – 00:00:00

How Big Is Amplitude? – 00:01:07

Beginning of His Journey (From MIT, building SIRI before SIRI, and more) – 00:02:09

Ad (WorkOS) – 00:09:50

Ad (Amplitude) - 00:11:04

Unorthodox Routine While Building – 00:11:39

Lessons That Sum Up the Whole Journey – 00:13:23

Fighting the Established Analytics Market – 00:13:56

How They’re Different From Kissmetrics, Google Analytics, etc. – 00:16:42

First Version of Amplitude – 00:18:06

How They Transitioned to Enterprise – 00:21:26

Biggest Roadblocks He Faced From Start to IPO – 00:22:18

Going Public — Felt Good or Bad? – 00:27:17

Ad (AIPM) – 00:29:35

Hiring and Firing – 00:30:23

His Involvement in Product as CEO – 00:31:57

Amplitude Demo Begins – 00:34:50

If You're Implementing Amplitude for the First Time, Start Here – 00:38:13

Tracking an Event – 00:40:49

Diving Deep into Product Analytics – 00:42:02

Why You Should Pay for Amplitude (Even with BI & Free GA) – 00:45:15

Aakash Shares BI vs. Amplitude Anecdote – 00:47:20

How They've Overcome AI Hallucinations – 00:49:44

Limitations of “AskAmplitude?” – 00:50:31

Where Product Teams Spend the Most Time in Amplitude – 00:51:29

Creating a Segmentation Chart – 00:52:44

Future of AI at Amplitude – 01:01:20

How Amplitude Uses Amplitude to Build Amplitude – 01:02:22

Deep Dive on His Role as CEO and Influence on Product – 01:07:41

How Do They Plan? – 01:09:59

Analyst Report on Amplitude (Focus on NRR) – 01:12:46

How They’re Empowering Marketing Teams – 01:15:24

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Where to Find Spenser

LinkedIn

Amplitude(Try their 2-minute assessment of your company’s digital maturity)-

Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.

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I hope you enjoyed the last episode with Dr. Bart (where we dived into his story of going from Microsoft to 125 followers and how to crack interviews). Up next, we have episodes with:

Pawel Huryn - 190K+ on LinkedIn, Fmr CPO

Brad Schaefer - VP Product, Abrigo

Matt Le May - Author, Impact-First Product Teams

I’m so excited to share them with all of you.

Get full access to Product Growth at www.news.aakashg.com/subscribe

Amplitude CEO: Demo, Story, and How They Build Product

The Growth Podcast