This episode explores the intersection of psychology and immersive theater, using the interactive play "Sleep No More" as a case study. Against the backdrop of Philip Zimbardo's infamous Stanford Prison Experiment, the discussion analyzes how "Sleep No More" manipulates audience behavior through controlled environments and ambiguous rules. More significantly, the podcast delves into the ethical considerations surrounding Zimbardo's experiment, highlighting criticisms regarding its methodology and the potential for manipulation. For instance, former participants questioned the experiment's validity, suggesting that the results were influenced by the researchers' expectations. The conversation then pivots to the unique aspects of "Sleep No More," such as the use of masks and the lack of dialogue, which encourage audience participation and blur the lines between performer and spectator. Ultimately, the episode suggests that while "Sleep No More" cannot be considered a rigorous scientific experiment, it offers valuable insights into human behavior in unconventional settings, raising questions about the extent to which our actions are determined by our environment versus our inherent personalities.