Shaan Puri discusses his journey in e-commerce, from starting an ad agency to becoming a partner at Ridge Wallet, which grew from $5 million to over $200 million in revenue. He emphasizes the importance of focusing on a product with high potential, being adaptable to change, and understanding market trends. Shaan shares insights on advertising arbitrage, the value of profitability on the first purchase, and the significance of respecting customers by offering quality products. He also touches on the current state of e-commerce, highlighting successful brands like Hexclad and The Woobles, and offers advice for aspiring entrepreneurs, including starting with services and identifying fast-emerging trends.
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