Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
00:05:17 – What These Changes Actually Mean for Your Ad Strategy
00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:

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The MAJOR Meta Advantage+ Changes You Must Know

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