SaaStr 800: 10 Ways AI Is Going to Change Sales. For Real with SaaStr CEO and Founder Jason Lemkin | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This episode explores the transformative impact of AI on B2B sales, particularly focusing on how AI is poised to revolutionize various sales functions. Against this backdrop, the host discusses his company's AI, which has already processed millions of words of SaaS content and conducted tens of thousands of chats, demonstrating its capabilities. More significantly, the discussion pivots to the imminent integration of AI into sales calls, enabling real-time product knowledge and eliminating poorly informed interactions. For instance, the host illustrates how AI can instantly answer complex product questions, exceeding the capabilities of even the best human BDRs. Furthermore, the host predicts AI's role in automating a significant portion of one-call closes and merging sales, support, and customer success functions. What this means for the future of sales is a shift towards greater pricing transparency, more customer-centric terms, and a higher demand for self-serve products. Emerging industry patterns reflected in this discussion highlight the increasing preference for AI interactions over mediocre human ones, leading to a potential reshaping of sales roles and the need for enhanced sales enablement and quality assurance strategies.
