Meta just changed the game for ad monetized mobile apps — and if you’re not testing AdROAS campaigns yet, you’re already behind.

In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.

🧠 What You’ll Learn:

Step-by-step guide to setting up Meta AdROAS (with visuals!)

Why AdROAS lets you optimize for ad revenue value directly (no more hacks!)

How to unlock AdROAS if it’s grayed out in your Ads Manager

Best practices to hit thresholds: 15+ ad impression events with distinct values

When and how to split campaigns for IAP vs. Ad Revenue targeting

Pitfalls: incorrect event mapping, currency mismatches, and learning phase stalling

The future of AdROAS for iOS — what’s coming next

📊 Whether you’re scaling casual, hybrid-casual, or ad-driven apps, Meta AdROAS can boost LTV and unlock ROAS-based bidding for ad whales.

💥 This episode is your ultimate guide to getting started — with real UA tips, meta setup walk-through, and the latest best practices from someone who’s run 50+ game launches.

💬 Drop your questions or results in the comments — let’s push this feature together.

Get our MERCH NOW: 25gamers.com/shop

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠

Youtube: https://youtu.be/vsjIGV_w2m4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Meta Address Optimization

03:39 Understanding AdRas and Its Importance

08:02 Setting Up AdRas Optimization

15:04 Best Practices for AdRas Implementation

21:29 Live Demonstration of AdRas Campaign Setup

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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#MetaAdROAS #AdMonetization #MobileUA #UserAcquisition #AdRevenueOptimization #MobileGameGrowth #MetaAds #FacebookAds #HybridCasual #2.5Gamers #MobileMarketing #UASetup #MetaAdImpression

How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams

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two & a half gamers