This episode explores recent developments and trends impacting e-commerce sellers, particularly on Amazon and related platforms. Against the backdrop of potential FBA capacity limits for May and June, impacting some sellers more than others, the podcast discusses Amazon's response and the need for sellers to proactively manage their inventory. More significantly, the episode analyzes the interplay between tariffs and e-commerce strategies, citing Amazon's denial of plans to display tariff surcharges directly on product listings, contrasting this with similar surcharges observed on other platforms like Shein and Temu. For instance, the podcast highlights the upcoming Amazon Pet Day and Walmart's "Grow with Us" program, offering sellers promotional opportunities and potential avenues for expansion into physical retail. Furthermore, the discussion touches upon the evolving regulatory landscape in Europe regarding tariffs on cheap e-commerce parcels and Walmart's ambitious 3-hour delivery goal. What this means for sellers is a need for adaptability and proactive planning in response to fluctuating market conditions, including tariff implications and the potential impact on Prime Day participation.