In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.

He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth.

Here’s a glimpse of what you’ll learn:

Why growth and marketing remain essential for brands in 2025
The importance of mapping the customer journey to uncover friction points
How focusing too much on details can distract from the bigger business picture
Using customer behavior insights to overcome revenue plateaus
Balancing acquisition and retention to drive sustainable growth
Accepting churn as part of the journey—and learning how to manage it
Identifying the root causes behind customer churn to improve retention
The power of proactive engagement in building long-term loyalty
How delivering real value helps reduce customer turnover
Grounding marketing tactics in data and customer insights for better results

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

How To Increase Your Customers' LTV

The DTC Insider