Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You’ll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you’re running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.

Chapters:

00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing
00:00:24 - What’s Hot Right Now: Why This Series Matters More Than Ever
00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry
00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis
00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective
00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work
00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom Line

LINKS AND RESOURCES:

Scale Your Beauty Brand Without Wasted Spend
ACTUAL Data Driven Creative
Get Your nCAC Calculator Now!
US-China Trade War Tariffs: An Up-to-Date Chart
How US tariffs would hit beauty
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz

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