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In this episode of the "Chew on This" podcast, sponsored by AfterSell, Nick Shackelford, a partner at Brez, discusses strategies for increasing Average Order Value (AOV) for DTC brands, particularly within the beverage industry. Nick shares how Brez, a non-alcoholic THC-infused beverage company, focuses on post-purchase upsells using AfterSell to boost AOV and afford customer acquisition costs. He emphasizes the importance of treating post-purchase as a separate channel, tailoring offers to new versus returning customers, and strategically using discounts and free shipping thresholds. The conversation also explores the shift from CAC to LTV focus as subscription revenue grows and the significance of product stickiness in driving repeat purchases.