This episode explores the evolving landscape of e-commerce events and agency businesses, featuring Danny McMillan's insights on adapting to market changes and leveraging AI. Against the backdrop of increasing competition and cookie-cutter events, McMillan discusses pivoting Seller Sessions towards a workshop format to provide hands-on learning and actionable strategies for Amazon sellers. More significantly, the conversation shifts to the agency world, where McMillan highlights the challenges of commoditization and the need for agencies to differentiate themselves through unique offerings and a deep understanding of customer objections. As the discussion pivots to AI, McMillan emphasizes its potential to solve business problems and improve decision-making, rather than simply replacing human expertise. For instance, he shares how using AI tools like Manist helped him secure a new venue for Seller Sessions and solve other business challenges. The episode concludes with insights on the importance of domain knowledge and asking the right questions to effectively leverage AI, reflecting emerging industry patterns where technology empowers businesses to innovate and adapt.
