#255: What’s going on with Substack?

In this episode of Creator Science, Jay Clouse discusses the recent trend of creators joining Substack and shares his perspective on why he decided to join the platform. He differentiates between simply moving a newsletter to Substack and leveraging the platform for new opportunities, particularly the integration of short-form and long-form content through Substack's "Notes" feature. Jay outlines the strategies of Justin Welsh and Dan Koe on Substack, then details his personal goals, which include improving his writing, experimenting with new content, and connecting with a smaller audience. He also addresses concerns about Substack, such as the complex onboarding process, branding limitations, potential platform instability, and the lack of email marketing capabilities, while still acknowledging the platform's potential benefits, like its community features and the unique satisfaction of earning paid subscribers for writing.