This episode explores the power of newsletters for businesses, highlighting their potential for generating revenue and building authority. Kevin King recounts his early experience with a successful newsletter in the late 90s and how he revived the strategy in 2023, leading to significant profit. Against the backdrop of promotional emails disguised as newsletters, the discussion emphasizes the importance of providing genuine value to subscribers. More significantly, the conversation shifts to actionable strategies, including list segmentation, referral incentives, and leveraging AI as a tool to enhance newsletter creation. For instance, Kevin details his approach to crafting content, while Norm shares his unique selling proposition of blending personal stories with business lessons. The discussion also covers the technical aspects of newsletter management, such as deliverability, domain pointing, and the use of tools like Beehive for effective newsletter creation, underscoring emerging industry patterns reflecting the shift towards owned customer relationships and permission-based marketing.
