In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.

Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.

Chapters:

00:00:00 - Dive Into the Latest from Perpetual Traffic
00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
00:22:04 - Breaking Down Meta’s New Campaign Framework
00:34:19 - Creative Testing: What’s Actually Working Right Now
00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
00:41:54 - Unlocking the Power of the Feeder Strategy
00:43:35 - Winning in High CPC Markets Without Burning Cash
00:46:16 - How Small Brands Can Dominate with Feeder & Meta
00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
00:58:51 - Cracking the Code on Standard Shopping Optimization
01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next

LINKS AND RESOURCES:

About deduplication for Meta Pixel and Conversions API events
Matt Apps - Executive Producer
The MAJOR Meta Advantage+ Changes You Must Know
The Billionaires Club
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us...

[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy

Perpetual Traffic