This episode explores how journalists can improve climate change coverage to better engage audiences and increase awareness. Against the backdrop of overwhelming and often frightening climate headlines, journalist Katherine Dunn shares insights from the Oxford Climate Journalism Network on making climate stories more accessible and relevant. She introduces the concept of "Find Your Mango," which encourages journalists to connect climate change to local and culturally significant aspects of people's lives, such as food, sports, and traditions. More significantly, Dunn highlights the importance of recognizing existing climate-related coverage within newsrooms, urging journalists to add context and connect the dots in stories about local issues, business, and sports. The discussion pivots to proactive climate coverage, advocating for preparedness and integration of climate perspectives into various beats, using examples like the electrician shortage and the Climate Heroes series. Ultimately, Dunn emphasizes the role of journalists in providing tangible, useful information that empowers individuals to make informed decisions about their lives and futures, making it harder for people to ignore the climate crisis.
