In this episode of the podcast, Jason Swenk interviews Stephen Woessner about strategies for agencies to attract clients and increase their value. Stephen emphasizes the importance of agencies specializing in a niche, providing valuable content, and demonstrating their expertise. They discuss how agencies should focus on educating prospects rather than using pushy sales tactics, and the value of developing a clear methodology. The conversation also touches on the need for patience and the benefits of sharing valuable content for free to attract the right clients.
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