PPC Negation Strategy That Works for Amazon Sellers

Kevin Sanderson from My Amazon Guy explains how to identify and negate wasted ad spend on Amazon advertising campaigns. He details a step-by-step process involving downloading search term reports from Campaign Manager, filtering for keywords with zero sales despite significant clicks or high ACOS (Advertising Cost of Sales), and then negating those keywords. He provides examples, such as negating "chips" for a Quest Bar campaign or gender-specific terms for apparel, and suggests a rule of thumb of 20 or more clicks with no sales as a trigger for negation. The process is presented as a standard operating procedure used by his team for clients.