Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?

In this episode of That Amazon Ads Podcast, Andrew and Stephen discuss Amazon's off-Amazon ad placements for sponsored products and the issues they present. They highlight the lack of control sellers have over these placements, the significantly lower conversion rates compared to on-Amazon placements, and a recent spike in off-Amazon ad spend. They also discuss a new campaign setting that allows advertisers to either maximize reach or minimize spend, with a recommendation to minimize spend to keep ads on Amazon. Stephen shares data indicating discrepancies between reported ad spend in the Amazon ad console and what's being tracked through the Amazon Advertising API, raising concerns about attribution and potential unreported charges. They also discuss how to change the setting in bulk using AdLabs.