In this episode of Chew on This, hosted by Ron, Simran, a customer success lead at Settle, and Natali, a co-founder of Transcendence Coffee, discuss strategies for brand growth. Natali shares Transcendence Coffee's journey from its inception in 2022, emphasizing their focus on unique, globally-inspired flavors and a field sales approach to penetrate the food service market. Simran highlights how Settle supports businesses like Transcendence through procurement process management, bill payment, and working capital financing. The conversation covers the importance of managing operations early, forecasting, and adapting to macro changes, with both Natali and Ron sharing experiences of supply chain challenges and the need for flexibility in the face of unexpected events. The speakers also discuss the significance of community feedback in new product development and the value of fintech lenders like Settle for accessing capital and managing cash flow.
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