Why Burning Down and Rebuilding Their Business Helped Swift Industries Win

In this episode of the eCommerce Fuel podcast, Andrew Youderian interviews Martina Brimmer, the co-founder of Swift Industries, a company specializing in high-end bikepacking and biking products. Martina discusses the concept of bikepacking and shares the story of how she rebuilt her business after experiencing a significant drop in demand following the COVID-19 pandemic. She details the difficult decision to lay off most of her employees and reinvent the company's manufacturing, marketing, and design processes to create a more streamlined and focused business. The conversation also explores Swift Industries' branding strategies, the importance of community, and the company's unique Swift Campout event. Additionally, Martina shares her experiences with manufacturing both in the US and overseas, providing insights into the challenges and benefits of each approach. Andrew also shares his experience with sales tax and his team.